You have questions, we have answers.
What brand / franchise / flag will the hotel opearte under?
The design, size, amenities and room count are all the defining means of picking and being accepted as a particular hotel brand. Since at this point, we do not have a design that is acceptable by the Design Review Commission, we cannot definitively say what our hotel brand will be.
Is there a need for more hotels in Novato?
A hotel market is considered healthy and in need of new supply when the hotels are operating at a 70+% occupancy rate for multiple years. Novato and nearby hotel markets are currently performing beyond a 70% occupancy rate for the past couple of years. At this level of existing hotel performance, new supply can be easily absorbed into the market without any detrimental effects to existing supply.
Lack of segmentation - Hotels are separated into several categories. Novato is lacking several segments in the hotel market. There are a handful of limited service economic hotels and can use a upper midscale hotel.
Lack of New supply - New supply has not been added in the market for 15+ years. Many hotel travelers seek newer hotels when traveling and will travel to find this.
Lack of brand representation - Novato is only represented by 2 major hotel chains (Marriott and Best Western). Most frequent hotel guests are extremely brand loyal. Meaning, they won't stay in Novato even though they have business in Novato for the simple fact that they're Hilton loyal members and Novato does not offer a Hilton product.
San Francisco Tourist Sites
Napa & Sonoma Wine Country
Point Reyes National Seashore
US 101 travelers
Several local businesses
Who will operate the hotel?
At this point, the hotel will be opeated by Hyatt or a Hyatt approved third party management company.
Is there enough parking?
The city ordiance requires 1 space per 1 room for hotels, the Novato Hotel Project meets that requirement. Hyatt and many other brands require the same ratio. In GSP's history with opearting and developing hotels, a 1 to 1 ratio of rooms to parking spaces will be more than enough parking for the hotel guests and employees.